In today’s market, ‘minimal’ running shoes are all the rage, capturing the interest of runners, the media, and shoe manufacturers alike.  Consequently, most every brand has jumped in to the fray with products exhibiting the commonly accepted combination of super-lightweight, unstructured platforms and low heel gradients.  We find it interesting that this definition has traditionally described racing flats, a product not traditionally associated with every-day training for the average runner.

As a reaseach-based company, ASICS has taken a long, hard look at the science around minimalism. After all, ASICS was the brand that introduced the concept of natural foot motion over 10 years ago, when the idea was considered radical.  The goal is to lead and evolve based on current science-based trends in athletic footwear research.  The ASICS 33 Collection™ offers just that: a “future technology” based on the next level of motion enhancement.

The entire ASICS 33 Collection offers lightweight product for athletes who look for performance and protection with contemporary styling, cushioning and a degree of structure.

View Part One - ASICS Lightweight Footwear Collection - ASICS 33 Collection™

Tags: running, minimalism