Press Release

ASICS Run Sport: Look Right, Feel Right, Play Right

Irvine, CA (March 1, 2006) - ASICS has been known for its cutting edge athletic footwear, providing athletes of all levels with performance-orientated equipment. These athletes might be marathoners, club volleyball players or high school wrestlers. However, there are a growing number of fitness participants, who are serious about working out but do it for non-competitive reasons. They enjoy being fit and healthy. They go to the gym, yoga class, enjoy jogging a couple of miles or playing a pick-up game in the park. Nothing too specific, but a little of everything and their choice of athletic footwear reflects their lifestyle…multi-dimensional.

ASICS has responded with the evolution of the Run Sport category, fashion-forward athletic footwear with all the latest technology seen in ASICS performance running shoes. The highlight of the Fall 2006 line-up is the new GEL-Frantic™.

The GEL-Frantic is an unbelievably fresh-looking running shoe featuring the latest in GEL® technology. The upper is feather-lasted, providing a sleek and minimal silhouette that looks fast on the treadmill and great with a pair of jeans. The GEL-Frantic is constructed with a unique GEL® Cushioning System in the heel for increased shock attenuation and cushioning. The traditional fit and Compression Molded EVA midsole provide added comfort at the gym or at the mall. The GEL-Frantic represents the ideology of the Run Sport category, a trendy design coupled with functional technology for an incredible value.

There will be three color ways available for both men and women, as well as the kid’s GEL-Frantic GS. The GEL-Frantic will hit stores July 1, 2006 and will have a suggested retail of $75.