RUNNER'S WORLD GLOBAL EDITORS SELECT THE
ASICS GEL-KINSEI FOR BEST INNOVATION
Contact:
Heather Spears
ASICS Marketing
Communications
(800) 333-8404
Public Relations
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Irvine, CA (November 10, 2006) - The global editors of Runner’s World® magazine held their second annual International Editor’s Award Ceremony in New York City on November 4th. For the first time, a ‘Best Innovation Award’ was given out for the development and use of new technologies. The ASICS® GEL-Kinsei® was given this prestigious award for its use of dual-density gels.
The awards took place following the conclusion of the Runner’s World International Shoe Summit, a four-day conference featuring the editors of all nine international editions of Runner’s World and eleven of the world’s leading running shoe manufacturers, who presented their upcoming 2007 product lines.
The GEL-Kinsei award follows on the heels of a feature article on the shoe in the November issue of Runner’s World magazine. The most technically advanced product to date from the shoe designers of ASICS, the GEL-Kinsei debuted at the 2005 ING NYC Marathon in the ASICS Expo Booth and arrived at retailers on February 1, 2006. Since its introduction, the GEL-Kinsei has received numerous awards and praise from not only our peers, but also from consumers.
In addition to the Best Innovation Award, ASICS received the Editor’s Choice award from the Runner’s World US edition in its Winter 2006 Shoe Guide (December issue). The GEL-1120™ received the astute Editor’s Choice award, in which one wear-tester stated “Great cushioning, outstanding for long runs.” The GEL-1120 received numerous updates in this latest edition of the series including a full length SpEVA® midsole which will provide a smoother and more responsive ride.
The ASICS GEL-Kinsei and GEL-1120 are currently available at participating retail stores. To find a retailer near you, please call 800.678.9435 or visit www.asics.com. To read the reviews from Runner’s World, visit www.runnersworld.com.
