We've been developing sports shoes for more than 50 years. But our principles haven't changed.
Everything we undertake at our research and development center in Kobe, Japan is developed on the basis of scientific work with the intensive cooperation of male and female athletes. And with a very clear objective:
Producing innovative sports product solutions and technologies to help athletes achieve their goals.
Our company name is an acronym for the Latin phrase "Anima Sana In Corpore Sano", meaning "Sound Mind In A Sound Body". This phrase has shaped our destiny. It is the echo of our consistency, our innovation, our commitment to quality and our originality.
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To completely understand the benefits of ASICS® technologies, you must first have an understanding of biomechanics.
All motion of every body part is described as having a specific plane.
To understand how a shoe can help protect you from injury, it is critical to understand normal human motion.
One of the most significant developments in ASICSŪ ongoing biomechanical research is the discovery of startling differences in the movement patterns of male and female runners, as well as differences in foot shape and size.
The glossary helps to provide basic definitions for biomechanics or technology related items.
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