New styles for Spring 2010

Published 11/2/2009 by ASICS

Is it time to replace your favorite running shoes?  Spring 2010 styles are in running specialty stores already, with mass distribution planned for January 1st.  Here is the rundown on some of the most sought after styles.

GEL-Kayano® 16

Cutting-edge technology and high-end components combine as this venerated trainer returns in a bold new edition. Features ASICS new Guidance Line™ for optimal gait, DuoMax® Support System, a re-designed asymmetrical lacing system, and the shock-attenuating Discrete Heel Unit.
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GT-2150™

The world's most popular running shoe just keeps getting better. Performance features for 2010 include DuoMax® Support System to enhance stability, Solyte® midsole material, ComforDry™ Sockliner, Space Trusstic System®, and Impact Guidance System (I.G.S.®) for gait enhancement.
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GEL-1150™

With exceptional fit and comfort that appeals to all types of runners, this popular trainer features a DuraSponge® outsole, lightweight SpEVA® midsole material, the weight-reducing Trusstic System®, and rearfoot and forefoot GEL® Cushioning System.
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GEL-DS Trainer® 15

A mainstay in the ASICS performance line features tooling and upper specs that reprise the fit and comfort of the legendary GEL-DS Trainer® 6. Updated with new features like the vaunted Impact Guidance System (I.G.S.®), Space Trusstic System®, Propulsion Trusstic®, and asymmetrical lacing.
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Irvine, CA (July 28, 2009) - For the second time in two years ASICS’ GEL-Nimbus® has been named “Editor’s Choice” by Runner’s World® magazine. The review of the updated GEL-Nimbus 11 will be featured in the September issue of Runner’s World.

According to Runner’s World, “ASICS pimped out the latest Nimbus with an abundance of memory foam in the interior and a pillowy new midsole material throughout the forefoot. The breathable mesh upper has an open feel that provides the toes room to spread out.”

The updated version features an injected Solyte® midsole material under the forefoot which enhances cushioning and durability. In the women’s version, it is customized specifically for women with lower density injected Solyte to compliment a woman’s foot. The weight has dropped to 12.4 ounces and the asymmetrical lacing has been redesigned to remove the overlays across the toe box, creating an open toe environment. Five millimeters of memory foam has been added in the tongue lining and stitch-less PHF® (Personal Heel Fit) has been utilized for a better fit and less irritation.

The GEL-Nimbus 11 is suitable for a range of runners, from under-pronators to mild over-pronators, and features unparalleled cushioning coupled with a broad, stable and flexible base of support.

“We are truly honored to receive this recognition from Runner’s World, the authority in the running community,” says Jim Monahan, VP Footwear, ASICS America Corporation. “The GEL-Nimbus continues to be an outstanding cushioning platform. We feel the latest version offers extra cushioning without sacrificing the stability of the shoe.”

The GEL-Nimbus 11 is available at participating retail stores for $125. To find a retailer, visit www.asics.com. To read the September review (on newsstands August 4th) from Runner’s World visit www.runnersworld.com.



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