Irvine, CA (January 7, 2010) –For 2010, ASICS will launch a new global advertising campaign entitled "The Cleansing Power of Sport".  The new campaign is born from the same philosophy from which the brand was founded in 1949 by Kihachiro Onitsuka.  Onitsuka named the company ASICS, an acronym of the Latin phrase “anima sana in corpore sano,” which means “a sound mind, in a sound body.”  Six decades later, this core philosophy continues to ring true and clearly defines ASICS’ brand promise - that by being active you can achieve a sound mind, in a sound body.

All elements of the campaign focus on the transformative power of running. Burdened by the countless negative influences that weigh us down each day, each runner in the campaign demonstrates how negativity can be cleansed from the mind and body through running.

“We believe this new campaign defines ‘sound mind, sound body’ better than ever before, and will inspire runners of all types,” says Gary Slayton, VP of Marketing, ASICS America Corporation.

As a brand that stands behind the powerful alliance of mind and body, ASICS doesn’t want runners to just run, but feel better about running and all that running delivers.

This video illustrates how you can cleanse the mind, build up the body and purify the soul through the "cleansing power of running".

Irvine, CA (November 4, 2009) - ASICS® America Corporation is proud to announce that the GEL-Kayano® 15 received the International "Shoe of the Year" award from Runner’s World magazine during a special ceremony at the magazine’s 2009 International Shoe Summit. This is the second consecutive year that the GEL-Kayano series has been awarded the top honor, and the fourth time in five years that ASICS has won the International Editor’s Choice award since the award’s inception.

Along with this distinguished honor, ASICS also received two additional awards from Runner’s World, which will be featured in the Winter Shoe Guide (December 2009 issue) on newsstands in the U.S. this week.  The ASICS GT-2150™ accepted the acclaimed "Editor’s Choice" award and the GEL-1150™ took the "Best Buy" award.  These two styles were compared against 15 distinguished pairs of shoes from other leading brands that were tested and reviewed by Runner’s World.

"It is always an honor to be recognized internationally by Runner’s World the leading authority when it comes to critiquing our product, and we are humbled that they have selected ASICS again," exclaims Jim Monahan, ASICS VP of Footwear.

Runner’s World magazine, the worldwide authority on running information, awards one distinguished shoe style each year the prestigious International Editor’s Choice or "Shoe of the Year" award.  The publication noted that the GEL-Kayano® 15 won top honors from global wear testers.  The shoe was selected by a panel of International Runner’s World editors from the 15 countries in which the magazine is published (Australia/New Zealand, Brazil, Columbia, France, Germany, Italy, Mexico, The Netherlands/Belgium, Poland, South Africa, Spain, Sweden, the United Kingdom and the United States).

ASICS GEL-Kayano® 15 will be updated in January 2010 with the GEL-Kayano® 16 retailing for $140.00.  The GT-2150™ is available now at specialty running retailers for $100.00 and the GEL-1150 is also at specialty running shops for $85.00.  Both the GT-2150™ and GEL-1150™ will be widely available on January 1, 2010.

Update (12/27/2009): Available date for the GT-2150™ and GEL-1150™ corrected.

Irvine, CA (November 4, 2009) - ASICS® America Corporation is proud to announce the men’s and women’s version of the GEL-Resolution™ 2 received the highest overall rating of the nine models reviewed in the November/December 2009 issue of Tennis Magazine.

GEL-Resolution™ 2

Men's	Women's

The GEL-Resolution 2 received an 8.4 score out of a possible 10, and earned near-perfect marks for both stability and arch support. The shoes were also scored on cushioning, weight, ventilation, break-in time and overall satisfaction.

The magazine described the style as: "the ultimate shoe for an advanced player with sore feet and those who appreciate comfort right out of the box since the shoe has virtually no break-in time."

The article also points out the shoe has "outstanding support" with features including the Biomorphic Fit® Upper and Personal Heel Fit (PHF®) that helps mold to the athlete’s foot creating a personalized fit with snug heel support. The GEL-Resolution 2 has a Solyte® Midsole to enhance cushioning, a GEL® Cushioning System to attenuate shock during impact and toe-off phase and a PGuard™ Toe Protector for durability.

"We are thrilled with the #1 ranking," says Matt Donnelly, ASICS Product Manager for Team Sports.  "Fit and function are always our first priorities at ASICS and it’s great to be recognized for this."

The ASICS GEL-Resolution 2, which retails for $115, is available in two color ways (white/rain/sun and blue aster/black/lightning) for men and one color (white/cargo/abyss) for women.

Tennis Magazine is geared toward the serious and recreational tennis player, with information on instruction and training, new product and equipment coverage, professional player profiles and highlights of tournaments.

Ribbon Cutting:

ASICS Store New York was officially opened by a ribbon cutting ceremony on Thursday, October 22nd.

From left to right: Rich Bourne - President and COO, ASICS America; Kiyoma Wada - Chairman, ASICS Corporation; Nobou Oda - CEO, ASICS America

Store photos:

Press Day:

Press was invited to the store on Thursday to shop and learn more about the Foot ID system featured in the store.

Here's Lucy Danziger, editor-in-chief of SELF Magazine, getting her foot analysis done: http://www.self.com/magazine/blogs/lucysblog/2009/10/shoes-news-i-can-use.html

Lolo Jones Appearance:

ASICS Olympic Hurdler Lolo Jones, was in store on Friday, October 23rd to sign autographs and provide some inspiration to aspiring athletes.  She got a little shopping in too!

Fun Run

Runners gathered in the morning rain for a 5K Fun Run through the damp New York streets on Saturday, Oct. 24th.  The run was lead by Central Park Track Club Head Coach Tony Ruiz.  Thanks to all that attended!

 

Grand Opening Weekend Features ASICS Athletes, Free Product, “Fun Run” and Grand Prize Trip Give-Away

IRVINE, Calif. (October 22, 2009) – ASICS® America, a leading athletic footwear and apparel manufacturer, will open its first U.S.-based retail store on Friday, October 23, 2009 in New York City. The 1,100-square-foot store will be located at 51 West 42nd Street in the heart of Midtown Manhattan, near Bryant Park. Opening weekend festivities will feature ASICS’ professional athlete guest appearances, in-store promotions, a “fun run” through the city starting at Bryant Park, and a grand prize trip give-away.

“Despite a down economy, ASICS America is still seeing significant growth in sales,” says Rich Bourne, President and CFO, ASICS America.  “New York is an active city in the running community which ASICS has long been a part of through our support of the ING New York City Marathon. We feel this is the perfect time and place to mark our debut as a retailer in the U.S.”

As the first stand-alone ASICS retail outlet in the United States, the store will stock running specific merchandise including footwear and apparel, and will have a sleek design aesthetic with traditional ASICS white and royal blue coloring similar to it’s predecessors in London and Tokyo. A main draw for the store will be the proprietary ASICS Foot ID system, which includes a 3D scan of the foot along with gait analysis to help consumers determine the best shoe for their foot and running style.

ASICS Foot ID’s 3D scan utilizes a cross-section of lasers and cameras to measure all aspects of the foot including the arch, boney architecture of the upper, length, width, heel and ball girth. The consumer simply stands on two pads located on the scanner and information is entered into a database. The consumer then runs on a special treadmill to collect additional information about their running gait. A specifically trained ASICS staff member will interpret all of this information and provide a recommendation on which shoes will work best for that individual. The gathered information will also be shared with the ASICS Research and Development center in Japan for future research.

“The state-of-the-art ASICS Foot ID system allows the customers to experience first-hand what ASICS technology is all about,” says Gary Slayton, VP of Marketing, ASICS America.  “ASICS is known for our innovation, and we are proud to be bringing a piece of that to the floor of our first U.S.-based retail store.”

Grand opening events for the public will take place throughout the weekend of October 23, including appearances from ASICS Olympic athlete Lolo Jones, product giveaways, a “fun run” on Saturday, October 24th at 8:00AM starting in Bryant Park and a chance to win a grand prize all-expense-paid trip to an ASICS-sponsored Marathon. For additional information on these activities, visit www.asicsamerica.com/asicsstoreny.

12th IAAF World Championships
August 18, 2009
Olympic Stadium
Berlin, Germany

4-time Olympian and 8-time World Championship Team Member Amy Acuff (Isleton, CA) qualified for Thursday's final in the Women's High Jump by clearing the automatic qualifying mark of 1.95m. Acuff cleared 1.80m/5-10.75, 1.85m/6-0.75 and 1.89m/6-2.25 on her first attempts but needed all three of her attempts to clear 1.92m/6-3.5. She then cleared 1.95m/6-4.75 on her second attempt to automatically advance to her sixth straight World Championship final. Afterwards, Acuff commented, "I'm really excited. I don't take making the finals for granted. Every one is a treasure. I'm really happy to be there, especially in Berlin. I felt like I got up at 6 a.m. I felt like it was early in the morning. I drank my little green tea, but it didn't really kick me up. I think I will feel better in the final. I want to go back (to the hotel), take a nap and get rested and try to have a more fluid run. I'm just going to let myself go and not micromanage everything."

Less than 48 hours after finishing 10th in her first international heptahtlon, Sharon Day (San Luis Obispo, CA) came out fresh and bouncy clearing 1.80m/5-10.75, 1.85m/6-0.75 and 1.89m/6-2.25 on her first attempts. At the next height, however, Day was unable to clear 1.92m/6-3.5 and failed to advance to the next round.

Wednesday's action will see Jake Arnold (Tucson, AZ) start day 1 of the Decathlon. Arnold will compete in the 100m, Long Jump, & Shot Put in the morning session and the High Jump, & 400m in the evening session.

12th IAAF World Championships
August 17, 2009
Olympic Stadium
Berlin, Germany

In only her sixth multi-event competition, 2008 Olympian Sharon Day (San Luis Obispo, CA) proved she will be a permanent fixture in the Heptathlon after finishing in 10th place at the 12th IAAF World Championships. Day started day 1 running 13.90sec in the 100m hurdles and followed with a 1.89m clearance in the High Jump and was in second place after two events with a total score of 2086 points. Despite not warming over the bar due to a serious case of patellar tendinitis caused by the long plane ride over to Germany, Day was excited to clear 1.89m. She put the Shot 13.42m to set a new event personal best and ran the 200m in 25.15sec for a 4 event total of 3714 points and finish day 1 in 8th place. Day 2 began with the Long Jump and Day only managed to leap 5.69m to fall into 11th place. She threw a new personal best 44.14m in the Javelin and ran the 800m in 2:13.84, the last of seven events, for a total score of 6126 points and a top 10 finish. "I'm very happy about my performance," Day commented after the grueling 800m. "It's my first major competition at the international scale and I couldn't be happier with 10th place in the world right now. It was a really good experience to compete at a world level. I'm going to put this in my pocket and keep training."

Two years ago at the 11th IAAF World Championships in Osaka, Japan, US Champion and 2008 Olympian Diana Pickler (Sachse, TX) finished her first international heptathlon in 25th place. She improved on that performance with an 11th place finish with a total score of 6086 points. A blistering start in the 100m hurdles with a finishing time of 13.50sec put Pickler in fourth place after the first event but below average marks in the High Jump (1.77m), Shot Put (12.40m) and 200m (24.75sec) resulted in many lost points and she finished day 1 in 12th place with a total score of 3589 points. Day 2 started off better for Pickler with a season best mark in the Long jump (6.24m) and she followed it up by throwing the Javelin 41.13m. Pickler finished the last of seven events by running a new personal best in the 800m crossing the finish line in 2:15.60. "I came in so prepared. I went in here faster and stronger than I've ever been, and I felt mentally prepared. It just didn't start out this way," Pickler commented after the 800m. "The first day was a struggle, and it was so frustrating, because I knew that I did everything to prepare right for this meet. It was hard to go out there and be disappointed with the way things went in day 1. I was nowhere close to where I should have been." She added "Today, I just tried to block everything out. I was really happy with setting a PR in the 800 after what I went through in the competition. Setting a PR in the 800 is going to make me mentally stronger."

In the qualifying round in the Women's Javelin, Kara Patterson (West Lafayette, IN) threw 52.91m and did not advance to Tuesday's final.

Athlete's seeing action on Tuesday will be 2008 Olympians Amy Acuff and Sharon Day competing in the qualifying rounds of the Women's High Jump.