In the wake of the jogging boom of the late 70's and 80's, ASICS wanted to create footwear that helped the body's own natural shock absorbers reduce the pain and blunt force trauma that can happen during every step of a run. In 1986, GEL® was born. 

ASICS GEL Cushioning technology opened up a world of new potential for runners and athletes of all shapes, sizes and skill levels who strived to run longer, play harder, and perform more intensely.  Thanks to the comfort and support of GEL-Equipped athletic shoes, everyone's body could be a "runner's body." Everyone could push themselves farther into the realm of what was previously reserved for only the "elite."

Today, ASICS GEL Cushioning technology spans not only running shoes, but tennis shoes, training shoes, volleyball shoes, and many more. Plus, every GEL unit is tailor-made for the specific shoe, the specific sport, AND the specific athlete who puts that shoe on. So no matter what you do to work up a sweat, make sure you're GEL-Equipped.


The legendary GEL-Kayano® series celebrates its 20th anniversary in style with the GEL-Kayano 20 running shoe. Top-of-the-line updates to both upper and midsole in the form of FluidFit™ and FluidRide™, respectively, create an unsurpassed running experience that puts the GEL-Kayano 20 ahead of its time. The legacy of support within the Kayano name are here as well, with plenty of shock absorbing GEL throughout the rearfoot and forefoot, and features designed specifically to keep your foot stable and your step neutral. Overpronators, especially, will benefit most from the GEL-Kayano 20's structured design.

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The GEL-Intensity® 3 training shoe improves on its predecessors in every way. Able to take anything the gym might throw at you, we've designed the upper to be form-fitting and supportive - keeping your foot stable and secure in all 360 degrees of movement. And despite it being a cross trainer, the GEL-Intensity 3 has top of the line ASICS running technology built in, like Rearfoot and Forefoot GEL Cushioning; a new dual-layer midsole; and a concealed Trusstic System for high-performance stability. If you're addicted to your workouts, then the GEL-Intensity 3 trainer is all you'll need to lift, run, and repeat.

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With the most GEL® cushioning ever offered in a volleyball shoe, the GEL-Volleycross® Revolution MT (Mid-Top) combines ASICS advanced running DNA with volleyball-specific technology to give you the best update yet. Visible Rearfoot and Forefoot GEL® Cushioning Systems combined with a 2-layer midsole provide exceptional shock absorption during high impact play; while the mid-top design and rigid midfoot Trusstic System drastically increase stability and support, allowing you to jump, sprint, and instantly change direction with confidence.

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The GEL-Solution Speed 2 tennis shoe embodies the same focus on agility and speed as its predecessor, but we’ve increased its stability and support, resulting in an even more elite court experience. A full length Flexion Fit upper, and Rearfoot and Forefoot GEL Cushioning result in unsurpassed comfort, while our unique lateral propulsion design allows for explosive and responsive directional changes - because getting to the ball even 2 milliseconds earlier can change a loss into a win. Whether you're new to the game or on your way to a world ranking, the GEL-Solution 2's lightweight, aggressive performance will always keep the advantage with you.

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ASICS GEL Cushioning technology opened up a world of new potential for runners and athletes of all shapes, sizes and skill levels who strove to run longer, play harder, and perform more intensely. Thanks to the comfort and support of GEL-Equipped athletic shoes, everyone's body could be a "runner's body." Everyone could push themselves farther into the realm of what was previously reserved for only the "elite."

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The newest edition to our Natural33 line is the sleek, speedy, and supportive GEL-Electro33 natural running shoe. Do you normally run in supportive/stable shoes like the GEL-Kayano or GT-1000/2000 series? Then mix up your run with the GEL-Electro33. Mixing the biomechanical signals to your foot with more flexible, lightweight footwear can improve your running experience, and we specifically designed the unique FludiAxis outsole to support an overpronator's running gait, even without the structure of a shoe like the GEL-Kayano or GT.