GAME, SET, MATCH: ASICS BRINGS IT’S LOVE AFFAIR WITH TENNIS FANS TO LIFE WITH “ASICS SERVES NYC” CAMPAIGN - True Sport Performance Brand Unleashes Ballpersons Across New York City to Surprise Fans, and Celebrate the Grand Slam
IRVINE, CA, August 18, 2014 – Hitting another ace, sport performance brand ASICS America is launching a celebratory campaign to shower New Yorkers with tennis love just prior to the start of one of the sport’s most premiere events. Kicking off on Friday, August 22, the “ASICS Serves NYC" campaign will feature a number of unexpected consumer giveaways across the bustling big city, delivered by nearly one hundred ASICS ballpersons.
Whether it's complimentary tennis gear, an upgraded new tennis shoe, a free Metro ride to the stadium, or even a healthy lunch on-the-house, ASICS will serve up a few easy shots to help lighten the load of New Yorkers’ hectic lives and rally excitement for the upcoming tournament and ASICS’ roster of elite tennis athletes. To top it off, ASICS is offering the chance to win a VIP tennis experience to anyone that tweets @ASICSAmerica using #ASICSservesNYC to share their love of tennis during the festivities.
“As New Yorkers welcome the greatest tennis talents in the world to their city, ASICS wanted to return the favor and give back to those tennis fans living in the Big Apple,” said Shannon Scott, Senior Director of Marketing Communications and Advertising at ASICS America.”
FOUR DAYS OF TENNIS LOVE
An award-winning leader in the tennis footwear and apparel industry, ASICS is serving New York City both on and off the court to celebrate the start of the grand slam. A dedicated team of nearly one hundred ASICS ballpersons will take over the streets and subways of New York to rally anticipation for the matches and set tennis fans up for an ace. Below is a an overview of the activities and locations where New Yorkers can get in on the action before the tournament:
- Friday, August 22 – Game: ASICS Serves Up Lunch: 11:30am – 2pm at Rockefeller Center and Grand Central Area
Time to bring your best game face and show off your serve! ASICS Ballpersons will descend upon two of the most popular lunch spots in town, Rockefeller Center and Grand Central, to give away 1,000 gift certificates for free lunch. The catch? In exchange, patrons must show off their best “air serve” or invisible volleys as if they were playing at the tournament themselves.
- Saturday, August 23 – Game: Courtside Surprise: 11am – 3pm at Central Park Tennis Courts
Tennis enthusiasts and players will be surprised both on and off the court. ASICS will continue the excitement courtside in Central Park, where ballpersons will gift ASICS tennis shirts, socks, visors and other tennis gear to those playing matches and waiting for their court time. ASICS encourages tennis players all over the city to hit the courts and practice their groundstrokes to get in the spirit – and get some swag while they’re at it!
- Sunday, August 24 – Game: Shoe Trade In: 9am – 12pm at ASICS Meatpacking store
Want to step up your game? The first 200 patrons who stop by the ASICS Meatpacking store can exchange their old tennis-specific shoes, no matter the brand or style, for a free pair of new ASICS GEL-Solution Slam™ 2 sneakers[i]. A light-weight shoe that allows the player to freely move across the court, the GEL-Solution Slam 2 is the ideal shoe for anyone who is ready to take their game to the next level.
- Monday, August 25 – Game: Subway Slam: 11am – 2pm onboard the 7 train
Game point! For those on the way to Flushing for the tournament, be on the lookout for the ASICS ballpersons across the subway platform. ASICS will be onboard the 7 train to gift 1,000 Metrocards for free rides to and from the tennis center during tournament play.
WIN A TRIP TO THE WOMEN’S FINALS
ASICS wants everyone to share their love of tennis with the brand via social media. Tell us why you love the sport, show us your best tennis pics or even post a video of your victory dance moves like ASICS elite athlete Gaël Monfils. Anyone who tweets @ASICSAmerica with the hashtag #ASICSservesNYC will be entered to win an amazing VIP tennis viewing experience, including two courtside tickets to the women’s finals match on Sunday, September 7th, car service to and from the venue[ii] and a $250 gift card to spend on merchandise or food and beverage at the site.
A TRUE LEADER IN TENNIS
In addition to sharing the love with New York, ASICS is excited to support its roster of elite tennis athletes competing at The Open. ASICS will be represented by standout talent such as former US Open champion Sam Stosur, the agile Gaël Monfils and 2014 Wimbledon men's doubles champion Vasek Pospisil, as well as young Americans Steve Johnson and Coco Vandeweghe. While smashing, acing and diving across the court, all of the Team ASICS athletes will be outfitted with award-winning apparel and shoes from the brand. Top products include the GEL-Solution® Speed 2, voted “Best Game Day Shoe” by Tennis Magazine, the ASICS Team Performance apparel line and the Resolution™ sock designed for court play with NanoGLIDE™ technology. Catch the ASICS tennis athletes at the ASICS Meatpacking store on Friday, August 22 beginning at 6pm for a fan meet-and-greet and autograph signing.
You can learn more about the “ASICS Serves NYC” program by following ASICS America on Twitter at www.twitter.com/asicsamerica or @ASICSAmerica, and visiting www.asics.com/ASICSServesNYC. Be sure to post “ASICS Serves NYC” experiences with the hashtag #ASICSservesNYC for a chance to win tickets to the Open and more. You can learn more about ASICS tennis and athletes at www.asicsamerica.com.
[i] One pair of shoes for trade-in per customer. While supplies last. Cannot guarantee size availability.
[ii] Car service up to 20 miles from Flushing Meadows.