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The newest edition to our Natural33 line is the sleek, speedy, and supportive GEL-Electro33 natural running shoe. Do you normally run in supportive/stable shoes like the GEL-Kayano or GT-1000/2000 series? Then mix up your run with the GEL-Electro33. Mixing the biomechanical signals to your foot with more flexible, lightweight footwear can improve your running experience, and we specifically designed the unique FludiAxis outsole to support an overpronator's running gait, even without the structure of a shoe like the GEL-Kayano or GT.

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ASICS GEL Cushioning technology opened up a world of new potential for runners and athletes of all shapes, sizes and skill levels who strove to run longer, play harder, and perform more intensely. Thanks to the comfort and support of GEL-Equipped athletic shoes, everyone's body could be a "runner's body." Everyone could push themselves farther into the realm of what was previously reserved for only the "elite."


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Mix Up Your Run with the Right Natural33 Shoes

So what does it mean to Mix Up Your Run with shoes from our ASICS Natural33 line? Basically, the Mix Up Your Run philosophy is based on the well-accepted tenant that the body tends to react positively to multiple types of stimuli. If you were lifting weights, you wouldn't use the same amount of weight, the same number of sets,and the same number of repetitions during every workout, would you? No. So when you couple Natural33 footwear with your more conventional/structured running shoes, you are "mixing the signals," and effectively Mixing Up Your Run.

Our Natural33 footwear also takes into account the pronation/gait/step of the individual runner, just as our more structured shoes (GEL-Nimbus, GEL-Kayano, GEL-Cumulus, GT series, etc.) do. This is accomplished by the FluidAxis technology in the outsole. Instead of installing weight-increasing midsole and outsole components to keep the foot stable, FluidAxis simply changes the geometry of the outsole; so wether you overpronate, underpronate, or have a neutral step, ASICS has a Natural33 shoe with FluidAxis technology that's right for you.


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Upcoming events

ASICS Presents: Balboa Fun Run

17th Apr 2014 / 929 Newport Center Drive, Newport Beach, CA

Thursday, April 17th @ 6:00pm PST
Come join us for a nice 3.5-5 mile run around Balboa Island. We meet for a warm up stretch at the store in Fashion Island and head out from there. You'll enjoy a scenic view of the architecture u...

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Dick's Sporting Goods Pittsburgh Marathon

4th May 2014 / Pittsburgh, PA

http://pittsburghmarathon.com/

The DICK'S Sporting Goods Pittsburgh Marathon course winds through the wonderfully unique and historic neighborhoods of this beautiful city. Community celebrations, cheering spectators and music throughout the course will welcome runners from all over...

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Bassman Half Distance Triathlon

4th May 2014 / Bass River State Forest, NJ

http://www.citytri.com/bassman/registration/

Bass River State Forest is located only an hour from Philadelphia and one hour and a half from the Verrazano Bridge in NYC. The swim is in the calm and clear waters of Absegami Lake with the start on a well maintained and clean beach area. It will ...

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www.WingsforLifeWorldRun.com

JOIN US AND RUN FOR THOSE WHO CAN’T

On May 4, 2014, the world will run for those who can’t in the inaugural Wings for Life World Run. Almost 40 races will take place simultaneously on six continents with thousands of participants running...

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Prospect Park Mothers Day Duathlon

11th May 2014 / Prospect Park - Ocean Ave. & Lincolin Rd. Brooklyn, NY

http://citytri.com/ProspectParkDu/

Run through Brooklyns only forest, past its waterfalls, under the Nethermead and East Wood Arches, through the Cleft Ridge Span Tunnel, over the Binnen and Esdale Bridges, and around the Long Meadow. You will always remember this run! Thats why you...

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Event Recap

Boston Marathon

14th Apr 2013 / Boston, MA
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Drake Relays, April 24-27

23rd Apr 2013 / Des Moines, IA
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Big Sur Marathon

27th Apr 2013 / Big Sur, CA
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St. George 70.3 Triathlon

3rd May 2013 / St. George, UT
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Flying Pig Marathon

4th May 2013 / Cincinnati, OH
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TriRock Annapolis

19th May 2013 / Annapolis, IN
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TriRock Aurora Colorado

14th Jul 2013 / Aurora, CO
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World Track & Field Championships

10th Aug 2013 / Moscow, Russia
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TriRock Asbury Park

25th Aug 2013 / Asbury Park, NJ
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TriRock Austin

2nd Sep 2013 / Austin, TX
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Nation's Tri

2nd Sep 2013 / Washington D.C.
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Ironman 70.3World Championship

9th Sep 2013 / Las Vegas, NV
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TriRock Lake Geneva

14th Sep 2013 / Lake Geneva, WI
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TriRock San Diego

22nd Sep 2013 / San Diego, CA
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TriRock Clearwater

10th Oct 2013 / Clearwater, FL
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Chicago Marathon

13th Oct 2013 / Chicago, IL
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Ironman World Championships

13th Oct 2013 / Kona, HI
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ING New York City Marathon

3rd Nov 2013 / New York City

ASICS is a proud sponsor of the 2013 ING New York City Marathon. ASICS has embraced a mutually beneficial relationship with the esteemed event on and off since 1988, most recently celebrating 15 consecutive years together. The ING New York City Mara...

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ASICS LA Marathon

9th Mar 2014 / Los Angeles, CA
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Fun Run with Blood, Sweat, & Cheers

8th Apr 2014 / 420 West 14th Street, New York, NY

Tuesday, April 8th, 7:00pm EST
Here again with our friends from Blood, Sweat, & Cheers! Join us on your choice of a 2.5 or 5 mile run around downtown Manhattan. You will be able to pick a pair of of our shoes to test drive if you'd like! Then we'...

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