On August 2, 2007 Maxim will host an exclusive VIP party during the heart of the highly anticipated X-games festivities in Los Angeles. Maxim has produced a Summer X-Games event for the past 6 years, where the party has established itself as THE party during the X-Games week. ASICS will be a proud sponsor of this event!!

Complex and ASICS hooked back up with David Z to celebrate the launch of the remaining two models to drop from the ASICS Gel-Lyte® 252 Pack by throwing a jam on Tuesday, July 10th. Ronnie Fieg, designer of the sneakers and Kith clothing front-man worked the room as customers copped the latest two colorways of the three-pack to drop. David Z offered only 36 pairs of each style at the party which quickly sold out, and then officially dropped the sneakers the next day.